Branding
Branding, packaging design and publication
Meaning “new,” Neue explores the beauty standards that shape contemporary Indonesia. Influenced by regional trends, media, and long-standing social expectations, these ideals often present transformation as something to aspire to, encouraging individuals to alter their appearance in pursuit of acceptance, desirability, and belonging. Presented as an archive, Neue brings together products used to modify the eyes, skin, hair, and body. Through these everyday objects, the project examines how beauty standards are not only consumed, but quietly internalized, becoming part of how people see themselves and others.
Mixed Media
Website
Following a visit to the OSPAAAL collection, this project creates a dedicated digital space that preserves and shares the narratives surrounding the May 1998 Riots in Indonesia. The website is both a storytelling platform and an archival resource, aiming to capture not just the tragic events themselves but also the broader context and deep-seated history of anti-Chinese sentiment in Indonesia leading up to the riots. Through curated articles, personal testimonies, and striking visuals, the project highlights the lived experiences of Chinese Indonesians during a period marked by violence, hardship, and resilience. A collaborative work by Celine Angelia and Ruthelle Wong.