Wasi Café

Wasi Café is a contemporary coffee brand inspired by Peruvian culture within London’s competitive coffee market. The name Wasi, meaning “home” in Quechua, shapes the idea of warmth, comfort, and community at the heart of the project. I explored how a visual identity can balance minimal, modern design with subtle cultural references. The logo takes inspiration from the Andes and the abstract form of the condor, simplified into a geometric mark. Earthy tones, handcrafted textures, and editorial typography come together to create a system that feels refined but still connected to heritage and storytelling. Through this project, I aimed to reflect how café spaces can carry cultural meaning while still existing within a contemporary design context.