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Alejandra Negron

We Live in a Bubble

Mixed Media

210mm x 210mm

We Live in a Bubble began with a question: how can graphic design raise awareness of the impact social media has on young people’s mental health? As someone who has often felt anxious and caught in comparison online, I wanted to explore these feelings through photography. This book invites viewers to slow down, reflect on their relationship with social media, and remember that life can feel richer, more connected, and more meaningful when we step outside our bubble. The project also includes a set of stickers that extend the visual language of the book and allow the message to exist beyond the pages.

Wasi Café

Publication

A5

Wasi Café is a contemporary coffee brand inspired by Peruvian culture within London’s competitive coffee market. The name Wasi, meaning “home” in Quechua, shapes the idea of warmth, comfort, and community at the heart of the project. I explored how a visual identity can balance minimal, modern design with subtle cultural references. The logo takes inspiration from the Andes and the abstract form of the condor, simplified into a geometric mark. Earthy tones, handcrafted textures, and editorial typography come together to create a system that feels refined but still connected to heritage and storytelling. Through this project, I aimed to reflect how café spaces can carry cultural meaning while still existing within a contemporary design context.