The Development of Kinetic Typography
By Amalia Popescu
publicationThis publication explores the development of kinetic typography from the 1800s to the present day, examining how technological innovation has shaped the evolution of the discipline. I wrote and designed the book, with its format, binding and typographic treatments informed by both visual and historical references. The tape binding alludes to the way film strips were edited before digital technology, by physically cutting and taping the strips together. The pagination is similarly inspired by the markings and notation found on film strips, while the book’s proportions reference the dimensions of a screen. The project was accompanied by a digital archive documenting the research and making process, which can be found at piedtype.xyz.