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Amalia Popescu

Flaxman Type Revival

Publication

publication (and prints)

This project marks the beginning of a revival of Flaxman, a wood typeface designed in 1967 by Edward Wright. The only known copy exists at the Camberwell Letterpress Studio, where it has become an important part of the college's history, as well as a significant example of Wright’s contribution to graphic design. Over the years, the typeface has been central to numerous projects and workshops. Bringing together research and type design, this project aims to preserve the history of Edward Wright’s work while making Flaxman more accessible through the development of two digital styles, Inked and Shopworn, alongside a series of printed type specimens. Feel free to take a postcard!

The Development of Kinetic Typography

Publication

publication

This publication explores the development of kinetic typography from the 1800s to the present day, examining how technological innovation has shaped the evolution of the discipline. I wrote and designed the book, with its format, binding and typographic treatments informed by both visual and historical references. The tape binding alludes to the way film strips were edited before digital technology, by physically cutting and taping the strips together. The pagination is similarly inspired by the markings and notation found on film strips, while the book’s proportions reference the dimensions of a screen. The project was accompanied by a digital archive documenting the research and making process, which can be found at piedtype.xyz.

This is Krump

Publication

publication

Krump is a dance style created in the early 2000s in Los Angeles, United States. ‘This is Krump’ is a manifesto about the origins and essence of this style of street dance, and the portrayal of power through movement. There is often discussion of krump as a clear representation of power because it includes strong and fast movements. Beyond this, there is a wider context which demonstrates different types of power: political, emotional, spiritual. This book is intended to stand as a banner of declaration, communicating clearly and meaningfully what krump is. It brings a new perspective on what movement can do, and how it can create change on both small and large scales. In designing this book, I aimed to break stereotypes of how street dance is often visually characterised as sporadic or messy. Instead, I used typography in a serious and systematic way with intentional moments where this is broken to further represent the importance of dance.