Huwiyyati Magazine

Huwiyyati Magazine is a publication that encourages the Arab diaspora to express their cultural identity through traditional clothing, as reflected in its title, “Huwiyyati,” the Arabic word for “my identity.” The design of Huwiyyati intentionally resists Western conventions. Rather than adapting Arab content to Western design systems, it centres Arab visual language as the primary form of communication, aiming to empower the Arab graphic design industry and community. The publication comes with merchandise and features photographs taken in both Western and Arab settings to show the contrast in how the clothing feels in each. In an Arab setting, it feels complete within its environment; when worn in a Western setting, it becomes a statement. It emphasises how these garments are rooted in Arab culture by pairing historical photographs with textiles and interviews, allowing readers to understand their significance within Arab culture.