Things that cannot land lightly
Publication
Publication
This project explores tattoos as a medium for preserving memory. Through research on tattoo culture, pain perception, and interviews with young tattoo owners, I found that many people use their bodies as long-lasting archives for emotions and experiences. Based on this insight, I created the brand identity for a fictional “Tattoo Memory Institute,” where memories are implanted through tattoo-inspired procedures. The visual system includes brochures, patient files, labels, pill packaging, and institutional graphics. By blending medical aesthetics with emotional meaning, the project imagines a speculative world where memories can be clinically preserved yet remain deeply personal.