Outliers Festival

A visual identity and curation for a one-day, mixed-genre music festival in London, June 2026, centred around live music discovery. The project responds to the shift towards algorithm-led listening, exploring how design can reposition live performance as a more active and engaging way of encountering new music. The identity draws on early 2000s music culture, flyposting, and contemporary festival design, combining a structured typographic system with more fragmented, layered elements. This balance allows the design to feel both controlled and immediate, reflecting the tension between physical and digital modes of discovery. The system is applied across posters, digital outputs, and event materials, with a focus on scalability and real-world context.