Canesten – Wellness First

Canesten: Wellness First is a brand repositioning and packaging project that reimagines intimate healthcare through a softer, more contemporary visual language. The project responds to the clinical feel of existing pharmaceutical packaging by introducing warmer colour systems, accessible information panels, lifestyle-led photography and clearer product communication. Through packaging, poster design, and brand application, the outcome aims to make intimate care feel more approachable, discreet, and emotionally reassuring, while still maintaining the trust and clarity required in healthcare design. The work examines how graphic design can shift the product experience from pharmacy-first to wellness-first.