Below the Baseline Posters (1–4)

Theo Willitts, designer of these forms, drew inspiration from found lettering in the typo-wild to produce forms abstracted from their conventional position on a page to question the underpinnings of typography, its applications, and production history. These established norms need to be discussed as the landscape of type design transitions through technological shifts. The production of posters places these letterforms back in their established context to juxtapose the alternative approach to type design. The designer invites the audience to determine their own unique approaches and perspectives to type design in response to Below the Baseline.