Back Around (Vinyl)

A visual identity for STOP THINKING’s second EP, built around themes of youthful idealism and urban disassociation. The concept centres on the tension between optimism and instability, capturing the uncertainty of early adulthood through a minimal but expressive visual language. The identity uses gradient washes and a restrained typographic system to create a sense of movement and emotional shift, applied consistently across the main vinyl release and supporting materials. A series of special edition letterpress sleeves extend the identity into a physical format, translating the digital gradient into tactile, printed outcomes.