Louie Barker

Everybody Moves

Everybody Moves is a movement that reframes body image in fitness, encouraging people of all shapes, sizes, and experience levels to embrace movement. It uses animals as playful, inclusive metaphors to show that all forms of activity are valid. A system of custom modular shapes creates various animals, inviting personal and imaginative connections. This is paired with a bold, chunky typeface that complements the geometric forms, building a cohesive and welcoming visual language. The campaign challenges unrealistic fitness standards and celebrates movement as something everyone can enjoy in their own way.

Instagram: @doofusstudio