Kristen Cheng
Fama
Fama is a typeface inspired by the traditional numbering system once found throughout Hong Kong. The name of the typeface itself is drawn from this very system, where Fama (__) refers to the distinctive, handwritten numerals that appeared on menus, price boards, and minibus fare signs. These characters, known for their fluid calligraphic strokes and hand-painted charm, embody the city's unique visual language. As these markings gradually disappear amid modernisation, Fama seeks to preserve their essence and reimagine their aesthetic, offering a contemporary interpretation that honours their cultural
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