Apple More
Packaging
Packaging, publication, printed sticker and print card
Apple More is a branding project that explores twelve surprising functions of the apple through illustration and packaging design. The project aims to encourage people to rediscover the hidden value and potential of everyday objects that are often overlooked. The packaging itself reflects this concept: when closed, it simply reads “Apple”; when opened, it transforms into “More”. This transformation symbolizes a journey from familiarity to discovery, inviting viewers to look beyond the ordinary and uncover unexpected possibilities in the things around them.