Christine Bakery 2026
Branding
Branding
Christine Bakery is a bakery brand from my hometown, Shanghai. The food they make is more than just bread, it is memories. The project reimagines Christine as a contemporary bakery while preserving the emotional warmth and familiarity that generations of customers associate with the brand. The typography was redesigned to strengthen the bakery’s visual language. Inspired by the tactile process of shaping dough, the custom letterforms are soft, rounded, and voluminous, evoking freshness, warmth, and handmade baking traditions. The new visual identity marks a new era for Christine Bakery, one that balances heritage with transformation. For those who grew up with Christine, the rebrand reflects renewal and emotional continuity; for a new generation of children, it reintroduces Christine as a companion in everyday moments and future memories.