Echoes of Moldova
Branding
Branding and packaging
This project reimagines “Purcari” wine labels through a contemporary visual system inspired by Moldovan historical symbols. Each label becomes more than packaging; it acts as a narrative surface where cultural emblems are reinterpreted and translated into a modern design language. By deconstructing traditional motifs and reassembling them into a cohesive symbolic system, the redesign transforms the bottle into an archival object — one that preserves and communicates identity, heritage, and place. The work explores how branding can move beyond aesthetics into storytelling, using symbols as a bridge between past and present. Through this approach, the wine label becomes a reading experience as much as a visual one, inviting viewers to engage with the hidden histories embedded within each bottle and reconsider how design can carry cultural memory.